Small is the new Big

Them:  “You should franchise Oyster or try and build your brand large enough to sell it.” Me:  “No.” 20 years ago, we decided that making bamboo fly rods for a living was a good idea.  Why?  Why would we ever dream that our passage into adulthood commerce should be anything less or more than a simple […]

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Facebook, oversharing and bamboo fly rods

POST! Okay…these photos belong on Facebook…my children and Kory with their bamboo fly rods and huge trout! For years, Oyster Bamboo Fly Rod’s marketing department (me) has deliberately “opted out” of the Facebook phenomenon.  Deliberate or not…and among other reasons, this marketing department (me) prefers oversharing the old fashioned way (face to face with a […]

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